Fractional CMO for B2B SaaS & Tech Companies

Most B2B SaaS companies don't lack execution. They lack senior decision-making in marketing.

BriskFab's Fractional CMO brings embedded growth leadership to your team—strategy, positioning, and GTM clarity without the cost or commitment of a full-time hire.

This isn't consulting. This is outcome ownership

Senior Marketing Leadership That Owns Revenue Outcomes

Client Portfolio

We propel leading businesses across various industries towards exponential growth

You're Ready for This If:

You're a B2B SaaS or tech company ($1M–$20M ARR) that has:
  • Generated activity but not predictable pipeline
  • A founder still closing most deals
  • Built a product people want

  • Hired marketers or agencies

You need a Fractional CMO, not another agency.

And you're asking questions like:

  • Why isn't marketing translating into revenue?

  • What should we actually focus on right now?

  • How do we build a GTM engine that scales?

What You Actually Get?

1. Sharpen Your ICP and Positioning

Most companies target too wide and message too generic.

  • Your real ICP (not a vague persona)

  • The buying triggers that matter

  • Your wedge—the single segment or use case to win first

Outcome: Messaging that resonates. Deals that close faster.

2. Positioning That Closes, Not Just Sounds Good

We decide what to focus on—and what to kill.

  • Which channels drive pipeline (and which don't)

  • How inbound, outbound, content, and partnerships fit together

  • What sales actually needs from marketing

Outcome: One unified GTM motion. No more scattered experiments.

We design the engine:

  • Lead definitions that sales trusts (MQL, SQL, PQL)

  • Handoff process between marketing and sales

  • Reporting that shows pipeline movement, not vanity metrics

Outcome: Marketing becomes a revenue function, not a cost center.

3. Go-To-Market Strategy & Prioritization

We don't just advise - we lead:

  • Set weekly priorities for your internal team or agencies

  • Review campaigns, messaging, and content with a CMO lens

  • Kill low-impact work before it wastes time

Outcome: Your team gets direction, not just feedback.

4. Revenue-Aligned Marketing Engine
5. Execution Direction and Team Leadership

We don't just advise—we lead:

  • Set weekly priorities for your internal team or agencies

  • Review campaigns, messaging, and content with a CMO lens

  • Kill low-impact work before it wastes time

Outcome: Your team gets direction, not just feedback.

Fractional CMO vs Marketing Agency

Agencies execute better after a Fractional CMO brings clarity.

Engagement Mode

1

2

Time commitment:

4–8 hours/week

Engagement

Retainer-based

Access

Direct founder-level access

3

Cadence

Weekly leadership sync + async reviews

4

Why BriskFab?

Sales leaders frustrated with pipeline quality

Marketing teams with effort but no direction

Marketing teams with effort but no direction

We've built and scaled GTM engines for B2B SaaS and tech companies.

We bring pattern recognition, not theory.
We own
outcomes, not just advice.

If you want senior marketing leadership that owns revenue outcomes - without hiring a full-time CMO - let's start with a strategy conversation.

The Result of Hiring a Fractional CMO

Clarity and Focus Across Teams

Sharper positioning with aligned marketing and sales execution.

Faster, Confident GTM Decisions

Clear priorities, fewer debates, and momentum across channels.

A Scalable Growth Roadmap

Marketing that sales trusts and a GTM plan you can grow with.

Happy Clients

Don't just take our word for it – our clients frequently stay in touch with us and work with us on future projects that require big data insights.

Chantel Calloway

Founder, Rhyme Antics

I'm happy to recommend Briskfab to anyone but they're specially great for entrepreneurs!

Gili Gibli

Attorney

You guys did an amazing/WOW job! I'm extremely happy with the service!

Contact Us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.

About Us

BriskFab is an ideology of doing fabulous things fast. With the rate of technology innovation, it's crucial for businesses to leverage new strategies, systems and processes that boosts profitability and growth - this is where we come in!

We're a team of industry veterans who have helped businesses of all sizes, from Fortune 100 to startups, thrive. Our expertise lies in PGTMF (Product Go-to-Market Fit) Strategy, Sales & Marketing mastery, and AI Adoption.

Mayank Misra |

CEO, BriskFab | Ex-COO, Algoscale

Mayank is a Strategic Ops leader specializing in identifying and executing product go-to-market fit strategies. He is passionate about building the foundations of successful businesses: people, process, and product. Over the years, he has built and grown multiple tech businesses from 0 to $5M ARR. Mayank is obsessed with delivering value and fostering strong customer relationships

Shashank Misra |

CRO, BriskFab | BITS Pilani, INSEAD

Shashank has worn many hats as an Angel Investor, startup mentor, and a Vertical SaaS Expert specializing in pricing, consumer goods, and revenue growth. He has scaled a SaaS product from a single customer to 80% market share in the beverage alcohol Industry. Shashank is an expert in cracking high ARR SaaS deals, he also possesses cross-functional expertise in customer success and product management.

Amruta Mahajan |

CTO, BriskFab | Ex-S&P, McDonalds, Mondelēz

Amruta is a veteran creator, and has delivered exceptional solutions for Fortune 100 companies like - S&P, McDonalds, Mondelez International among others. She's currently a top instructor at PluralSight - sharing her learning over the years with the aspiring community.

Dr. Vishal Dwivedi |

Advisor, BriskFab | CMU

Dr. Vishal Dwivedi, a former Ph.D. Student in the School of Computer Science at Carnegie Mellon University(CMU) is an esteemed researcher and Inventor of Halo, an 'End User Architecting' framework. He is currently leading a team at Instacart.